Sure, you have a topic at hand, but what’s the use of it when you cannot form a single word. Writer’s block is the mental paralysis usually experienced by seasoned writers that accompanies a clean sheet of paper or empty Word doc.
The relevance of your contents is one of the main elements of both organic and paid rankings, something that requires words, which in turn, requires inspiration. To search engine marketers, there are several resources that can help you break free from SEO writer’s block, and these are as follows;
- Research keywords
The first best way to eliminate writer’s block is through the underlying foundations of SEO, which is keyword research. After all, search queries stem from the need for people to gather information about a product or service that they wish to purchase.
Thus, it’s only normal to use this tool if you’re not sure what to write next. You can do this by utilizing the primary keywords that you are targeting in your posts and find relevant phrases and questions that you can provide answers for.
Moreover, take note on the long-tail keywords that generate fewer searches than the most popular terms because these can help you construct a contextual relevance on your content and establish a natural tone.
- Search on Google
Contents that have great rankings are exemplary models for creating new contents that will rank well. As your starting points, you can start with both the manufacturer’s descriptions and your competitors’ websites. However, always remember not to cross the online, which means you should never—in any way—perform plagiarism.
Aside from the obvious fact that its illegal, search engines will right away know your violation and deflate your rankings immediately. Having said that, there’s no harm in using other’s content as your inspiration to create your own content.
- Provide solution(s)
Put yourself in the shoes of one of your target customer. Imagine what you need and how a certain product can fulfill that need of yours. Technically, customers don’t purchase a product because they want the product itself, but rather, they purchase because they want the benefits that come along with the product. Of course, the same holds true for services.
For example, a customer may want a Bluetooth speaker because he’s tired of having to connect the auxiliary cable to the laptop and speaker. She may want to get a pedicure without having to buy the materials and do it herself.
- Create an outline
Draft the main points of your content and use that rough draft to turn them into sentences and paragraphs. Outlining your ideas give you the opportunity to cover all important points and organize them in a clear order.
- Start small
Sometimes it helps to just write anything you can think of on paper no matter how small or few those words are. Don’t stress yourself with making the spelling and grammar all error-free. You can think of that later on when you have finally created a complete article.
Even one crummy sentence or two is worth a pat in the back. Take a rest and have some food, and you can continue on fixing that sentence and expanding your thoughts more clearly this time.