The great thing about this industry is that it is normal to exchange SEO tactics and marketing ideas to mutually benefit each other. As we all know, not every industry behaves like this.
The bad news now is that we tend to spend less time in discussing how to develop our very own SEO strategies, which shouldn’t be the case at all. While it is an unwritten rule for every SEO strategy to be distinct from one another, there will always be an underlying strategy for developing these strategies.
Here are five things that you need for your SEO strategy and for others as well.
- Mind map
A mind map serves as your home base wherein you are to build your strategy from square one. It is a series of branches of categories that usually starts from the center and moving from more general to more specific categories, with small ideas on it. Do not mistake a mind map for your final strategy presentation, rather, think of it as means to think about your plan.
Mind maps work by helping you envision your thoughts to make it easier for you to fuse ideas and fit them together as a whole. Lastly, it enables you to overview all things at once with a network kind of structure the way real brain works, so it is highly useful in developing your SEO strategy.
- Visual representation
After you have established a solid foundation for your strategy, you will now need a more holistic and advanced document than your mind map.
This entails creating goals with specific tasks needed to achieve those goals as well as subtasks that will increase in number and will be redefined as time goes on. You need to be able to present it to all parties involved and you need to do it in a way that will be simple enough to be understood by your team or clients.
As for tools, you can use whatever you like may it be Google Sheets, Trello, etc. so long as it is presented clearly. Also, make sure that all parties can easily make changes when necessary.
- Understanding the Company
Whether you’re an in-house, outsourced SEO, or even the website owner itself with enough qualifications to be an SEO specialist, you must need to have a greater understanding of your client’s company or your company itself before you can create a successful SEO strategy.
You have to be very familiar with the strengths benefit from, the tactics that best suit the brand and the obstacles that are in your way.
Here are some of the most important factors you need to know;
The product or company’s distinction from its competitors
The company’s vision
The company’s weaknesses
- Understanding the Audience
You need to determine your target audience, which means you have to dig deeper than just knowing the keywords they are searching for.
You can get to know them better by talking, handing out surveys, and evaluating the most common internet hangouts. Other important things to consider include;
Their stand on marketing and upselling meaning how do they take this kind of promotions.
The level of knowledge of your clients whether they are complete gurus to every subject matters or they are entirely oblivious to your industry’s language
The kind of clients you will have, say, consumers (B2C) or businesses (B2B)
- Accurate goals
Finally, we have accurate goals and by this, I mean the need to focus the right metrics and key performance indicators, not just putting all attention solely on increasing your bottom line. Sure, it is normal to want to boost your revenues, however, a strategy is about achieving goals that will turn your company into a successful business.
This means that your metrics should be closely related to the working parts themselves whether these are links, rankings, authority, or organic search traffic. The main point here is that everybody should agree on what metrics to measure your success on and which are sensible for your business.