Digital marketing was not offered in universities before as a degree. In fact, many veteran marketers today did not graduate with a bachelor’s degree in marketing. Journalism, yes, that’s probably the closest thing that they have to a marketing degree many years before.
While the internet may have been around for a while now, digital marketing was something that was out-of-this-world ten years ago. Fortunately today, there are plenty of programs offered in digital marketing and even some excellent career options in the field.
Let’s take a look at the five digital marketing jobs that were not present a decade ago.
• Digital Marketing Specialist
With the increasing number of businesses and people going digital, marketing, too, is fast on the uptake of the latest shift. Gone are the days were businesses only have billboards, newspaper ads, commercials, and direct mail to rely on in marketing their products and services. Today, we now have online ads, YouTube ads, and email to add on the list of ways to promote our business. Of course, marketing professionals and digital marketers still share the same objectives and goals. However, the difference is that the latter is all about being tech-savvy and digitally focused in order to create effective online marketing campaigns and digital messaging for consumers.
• Social Media Manager
Considering the fact that nearly 2.5 billion people today are engaging with various social media platforms, it is not much of a surprise to know that social media managers are one of the most sought-after jobs in the world. Tons of people are now using social media sites—the different virtual places where most people get news and information from. As social media managers, their main role is to manage, strategize and maintain their clients’ social networks and ensure that their brands are consistent and all customer feedbacks are addressed properly.
• Data Scientist
Data science is something that has long since existed in the business world. Yet, the role of a modern data scientist has evolved in a way that will match with the technological changes in the business. Today’s data scientists can now easily get their hands on expansive amounts of structured, unstructured, and semi-structured data wherein they have to be able to gather, interpret and use such large data sets into data strategies for businesses. The ability to correctly utilize all this information is critical for you to gain an edge over your competitors. Remember that the key to a successful business is through understanding your market.
• SEO Analyst
SEO analysts are responsible for optimizing their client’s website and content with the ultimate goal of boosting online visibility so that potential customers can easily find the company. An SEO analyst should be able to analyze the website, devise and implement strategies, and lastly, improve search rankings. This is a job where being up-to-date with Google’s latest trends and changes are extremely important since SEO is constantly changing.
• UX Designer
User experience (UX) designers focus on improving the experience of users. The job revolves around identifying the various options and approaches through A/B testing in order to find out the best types of call to actions, landing pages, customer journeys, and so on across the site. In doing so, customer experience and the overall satisfaction of consumers will significantly improve.